25 YEARS OF BETTER-BEING

25 years of better-being

LIFE TIES ENABLERS SINCE 1976, A TIE CRAFTED IN OUR SPAS SINCE 2001.

EVERYTHING STARTED IN HAUTE-PROVENCE, ON APRIL 1ST 1976, WITH A SIMPLE GESTURE.

On that day, Olivier Baussan began writing the story of L’Occitane en Provence.

Born in the heart of Haute-Provence, the Maison has grown through a deep connection to nature, sensorial experiences, and human touch. Fifty years on, a new chapter unfolds one that reimagines the brand with a more immersive spirit, while staying true to its origins.

Because while the expression evolves, the essence remains: timeless formulas, faithful to their roots, crafted to last.

A CONNECTION, CRAFTED BY GESTURE OVER 25 YEARS

For 25 years, Spa L’Occitane en Provence has embodied a unique savoir-faire within the Maison.

Through each gesture, a conviction has emerged: Better-Being. A positive, evolving, and holistic path that invites everyone to reconnect with themselves, and to rediscover a more harmonious and joyful way of being in connection with others and with nature.

Within every treatment, sensoriality awakens emotions, science enhances the effectiveness of our protocols, and sustainability guides our relationship with the living world.

A better-being story since 2001

2001
Bela Cintra, Sao Paulo

The first Spa L'Occitane en Provence.
Creation of the iconic Relaxing Aromachologie massage.
2005
Hong Kong & Taiwan

Expansion into Asia.
First hotel partnerships.
2008
Le Couvent des Minimes

A first destination in the heart of Haute-Provence.
2009
Immortelle Divine Secret

The first Immortelle face treatment.
2018
Sleep & Reset

Pathfinders in scientific proof on sleep.
with the European Sleep Center.
2023
Le Spa L'Occitane en Provence

The quintessence of our savoir-faire comes fully to life at Le Couvent des Minimes.
2025
ECOCERT "Sustainable Wellbeing Center"

Le Couvent des Minimes, the world's first spa to be certified.
2026
25 years anniversary

50 years of Maison history.
25 years of spa expertise.